The MM Tech team is pleased to invite you to the sixth edition of this monthly meeting on 5th of September at The Merode in Brussels, starting at 6pm.

The theme of the day: esport, a new playground for brands.

The video games sector continues to develop, offering brands real opportunities to reach targets that are sometimes difficult to reach through traditional media channels.

The esports landscape is expanding significantly, with emphasis on MOBAs (Multiplayer Online Battle Arenas), FPS (First-Person Shooters), and sports simulations. While ‘FIFA’ remains popular, global attention also turns to games like ‘League of Legends’ and ‘Counter-Strike: Global Offensive’. These games captivate audiences through streaming and live events, driving esports’ dynamic growth.

What are the opportunities for brands? How can they incorporate esport into their communications strategy? Who are the players in this sector? How does it work?

Drawing on their experience of organising esport events, teams’ management, monetisation and sponsorship, our four speakers will provide concrete answers to these questions in an interactive debate with all the participants.

Join us on 5 September to explore this new space thanks to our speakers.

Speakers of the day: Véronique Marichal (Director E-commerce, communication & CX, Fnac Vanden Borre), Steven Leunens (Co-CEO and Founder, Unlocked), Vincent Delmotte (Managing Director Azerion Belgium) and Matthieu Py (Sales Director, Azerion Belgium).

This edition will be moderated by Alain Heureux.

Dialogue, debate and interactivity are the keywords of our MM Tech Club. Come and experience and taste the formula with us (food & drinks included).

5th of September, 6pm, The Merode, Brussels.

Parking : Sablon-Poelaert (Bruxelles)

Public transport : Metro lines 2 and 6, Tram 8, 92, 93, 97, Bus 33

Price : 85€ excl. VAT


Start: 5 September 2023
End: 5 September 2023
Media Marketing

The Merode

Pl. Poelaert 6
1000 Brussels